QUALITATIVE RESEARCH
Recruiting
Our recruiting department regularly recruits for B2C and B2B Focus Groups, IDIs, CLTs, Taste Tests, iHUTs, Mystery Shoppers, and Car Clinics. We maintain a specialized database of general population consumers, healthcare professionals, patients, and B2B respondents in IT, Finance, Sales, and C-Suite.
Focus Groups
Focus groups remain the gold standard for qualitative research. Our researchers and in-house moderators have designed and conducted focus groups across the U.S., Canada, and internationally. Our team will book a facility, arrange for incentives, catering, and client viewing.
Central Location
Testing (CLTs)
Whether it is recruiting for and running taste testing, package or product testing, or TV commercial sessions, our team can provide guidance and support at every stage of the development process.
We have conducted CLTs for many market research agencies and end-clients.
TYPES OF STUDIES CONDUCTED
Focus Group Discussion (FGD)
Online Bulletin Board (OBB)
Taste Tests
Mall Intercepts
Mystery Shopping
In-depth Interviews (IDI)
Online communities
TV Commercial Sessions
In-Home Usage Tests (IHUTs)
Usability Testing
Tele-depth interviews (TDI)
Video diaries
Car Clinics
On-Site and Exit Interviews
Eye Tracking
BUSINESS TO BUSINESS
Small Businesses
IT professionals
Healthcare professionals
Manufacturers
Insurance Brokers
Agriculture Crop Producers
Financial Institutions
Executives and Professionals
Agriculture Animal Producers
Your One-Stop Solution For Data Collection and Insights in the U.S. and Canada!
Addison Research is your One-Stop-Shop for all your fieldwork needs including — telephone, focus groups, on-site CLTs, and online in the U.S. and Canada. With years of field experience, Addison Research is able to offer you the knowledge, history and resources to get your project completed correctly, on time and on budget. Our philosophy of full transparency allows you to view us as your data collection and insights partner.
WHAT WE DO
