Your One-Stop Solution For Data Collection and Insights!
Addison Research is your One-Stop-Shop for all your fieldwork needs including — telephone, recruitment, focus groups, on-site CLTs, and online. With years of field experience, Addison Research is able to offer you the knowledge, history and resources to get your project completed correctly, on time and on budget. Our philosophy of full transparency allows you to view us as your data collection and insights partner.
We offer a full suite of quantitative and qualitative research services to support:
Quantitative
CATI Interviewing
Whether calling the U.S., Canada, or internationally - we can take care of all your CATI needs.
Online Interviewing
Our on-staff programmers develop customized online surveys focused on increasing the response rates and optimizing the survey taking experience.
Onsite & Exit Interviews
Our interviewers speak to participants onsite using iPads, gathering info on demographics, advertising testing, communications, event details, etc.
Qualitative
Recruiting
Our recruiting department regularly recruits for B2C and B2B Focus Groups, IDIs, CLTs, Taste Tests, iHUTs, Mystery Shoppers, and Car Clinics.
Focus Groups
Our moderators have designed and conducted general market, B2B, and multicultural focus groups, IDIs, and Ethnographies both in-person and online.
Central Location Testing (CLTs)
Whether it is running taste testing, package or product testing, our team can provide guidance and support at every stage of the development process.
Market Research
Survey Research Design
Our researchers can design a sample frame and target your hardest-to-reach segments. You can trust us to recommend and deliver the right mix of methodologies and the quality respondents you need to get your research done right.
Reporting & Analysis
Our researchers can produce advanced statistical analysis on any survey data we collect, including regression analysis, cluster analysis, or multivariate and provide you with an easy to interpret report.
Programming
Our programming team is capable of designing and developing advanced surveys including conjoint, MaxDiff, F and Q scores for a multitude of respondents and our vendor’s needs.
