Your One-Stop Shop Data Collection & Research Insights Partner

Addison Research is your TRUSTED data collection partner.
We offer a full range of services including qualitative and quantitative data collection. Our advantage comes from a thorough understanding of data collection business, best practices, innovative techniques in methodology and a creative way of thinking to achieve success in challenging projects. We offer a full range of services including qualitative and quantitative research, mystery shopping, statistical analysis/modelling and full host of research approaches designed to provide insights and inform strategy in global markets.

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Research projects executed


Products and services studied across 80+ sectors


Global Clients across the U.S., Canada, Europe, Asia, Latin America, Africa & Middle-East


Countries, where we have conducted Research Projects

Solutions Portfolio

Our diverse solutions portfolio help our clients meet their ever-growing research needs to enable their strategic business decisions

Qualitative Methods

Focus Groups
Interactive discussions to find insights, probe attitudes and explore consumer perceptions.
Online Bulletin Boards
Online focus group, where participants share their thoughts while maintaining their anonymity.
On-site Intercepts
Attendees are interviewed during their experience to provide feedback while memories are fresh.
In-Depth Interviews
Individual interviews to explore detailed information and provide personal perspective.
Study of social and cultural context to determine what drives attitudes, values and behaviors.
Study of how meaning is constructed and understood using signs/symbols to “decode” culture.
Online Communities
Virtual communities that focus on target participants to gain greater context and understanding.
Moderator-accompanied shopping to better understand purchase decisions in the “real world”.

Quantitative Methods

Online Surveys
Web questionnaire to provide quantitative information on consumer attitudes and behaviors.
Mobile & SMS
Text message-based surveys using cellular phones, often with quick response rates.
Telephone & IVR
Interactive discussions that allow customers to give feedback and gain clarity during a survey.
Mail Surveys
Text message-based surveys using cellular phones, often with quick response rates.
Custom Online Panels
Group of pre-screened respondents to complete online surveys for gaining deeper insights.
Social Media Monitoring
Track and optimize social media with insightful analytics capabilities, powered by MDC’s Attention.
Product Clinics
Live consumer interaction with new products (experience, taste, drive, etc.) to provide feedback.

Our unique edge

Expert Team

Work with analysts from our strong team with deep knowledge of your product or service

Global Footprint

Having our head office and research centres in the U.S. and Canada, we maintain a global presence

Multilingual Capabilities

In any given year, we conduct thousands of B2B or B2C interviews in over 20+ languages

Customized Solutions. Always

We invest time to design tailor-made solutions for each request that address specific client issues and budgets

Your Trusted FULL SERVICE Market Research Agency Partner

Addison Research is your One-Stop-Shop for all your research insights needs including — telephone, focus groups, on-site CLTs, and online internationally.  With over 15 years of field experience, Addison Research is able to offer you the knowledge, history and resources to get your project completed accurately, on time and on budget.  Our philosophy of full transparency allows you to view us as your market research agency partner.

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